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About us

About us

We are Joules

Over 25 years ago, Tom Joule began selling at outdoor events across Great Britain. He knew the countryside was full of character, it just wasn’t reflected in the clothing.

Tom’s first 100 pairs of bright, colourful wellies sold out quickly, setting the benchmark for Joules style.

Joules has become a unique, distinct lifestyle brand by successfully bringing to life the qualities we believe in. Those qualities have enabled us to grow from a niche countryside event retailer to an international lifestyle brand, loved at home and abroad and known for ‘Time off’.

Right now, that growth is creating exciting opportunities for more people to join us who share our colourful ambitions.

Today, the unique Joules design ethos features on clothing, accessories and homeware, and is the hallmark of a distinctly British and much loved family lifestyle brand. We are one team of over 1,000 people creating and selling colourful classics.

From our print team, who design over 200 new prints every year, to the buyers behind the scenes and the sales assistants in our stores, we all play our part by keeping heritage and humour at the heart of what we do.

We have diversified over that time, retailing via all kinds of stockists, from the largest premium department store to the smallest equestrian yard, via catalogue and website, shows, and our growing number of stores across Great Britain. This makes us one of the only true multichannel retailers.

Add our Market Harborough Head Office and our Distribution Centre in Corby, from where the team supports every aspect of the business and drives further growth, and you’ll find that if you’ve got more to give, this is where you’ll enjoy more in return.   


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