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Nearly 3 decades ago it all began

Tom Joule began selling at outdoor events across Great Britain.

We can remember when it was all just grass

Tom knew the countryside was full of character, it just wasn’t reflected in the clothing.

Our wellies walked off the shelves

Tom’s first 100 pairs of bright, colourful wellies sold out quickly, setting the benchmark for Joules style.

Distinctly British

Today the unique Joules design ethos features on clothing, accessories and homeware and this is the hallmark of a distinctly British and much loved family brand.

Over 1600 and going strong

We are one team of 1600 people, from those behind the scenes to the sales advisors in our shops, we’re all playing a part in creating and selling colourful classics.

Prints charming

Our in-house Print team design over 200 new prints each year. Beginning life as sketches often inspired by the Great British countryside. All are brought together with heritage and humour at their heart.

Lots in store for you

We began with one small shop in Market Harborough but now have over 100. You’ll also find us in the largest department store to the smallest equestrian yard. We haven’t stopped there though, we also retail through our website, shows, events and catalogues. We now have showrooms and offices in the USA, France and Germany - helping us sell Joules into department stores and significant retailers internationally.

Join us on our journey.

Whether it's from the head office in Market Harborough or in our stores it's our people who drive further growth for the business. If you're a professional with more to give, this is where you'll enjoy more in return.

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